Funky & Cool! This is what describes the brand Superdry. Superdry watches designed to suit the preference of urban men & women to make sure of their style statement. It is an exciting contemporary brand which focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style. Whoever, wherever, whenever, however – style is never set in stone. Mixing style has been in our DNA since day one. Whoever you are, wear it your way. Our customer are characterised by attitude not age.